Kei cars, or Kei Jidosha, are a category of small cars unique to Japan, loved for their efficiency, practicality and economy. Compact but stylish.
Born in the post-war period to meet the need for affordable vehicles, kei cars have evolved, adapting perfectly to urban and rural life. They are not only practical, but a true representation of Japanese innovation.
Why buy a kei car? They offer several advantages such as lower taxes, cheaper insurance, and easy parking in tight cities.
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